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Lada is a Russian car brand manufactured by AvtoVAZ, originally established in collaboration with Fiat in the 1960s. The first Lada model, the VAZ-2101, was introduced in 1970 as a rugged adaptation of the Fiat 124, designed to withstand Russia’s harsh roads and climate. Over the years, Lada became synonymous with affordable, durable vehicles, particularly in Eastern Europe and Russia. The brand was integrated into Renault’s business unit from 2021 to 2022 before being re-acquired by the Russian government1. Despite modernization efforts, Lada remains a budget-friendly automotive choice, with models like the Niva gaining international recognition for their off-road capabilities.